Hustle Con | Start-up Tactics for Non-Techies
An event on non-technical startup tactics*
April 24, 2015   //   San Francisco
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Kudos to you for putting on such an engaging and fun event and getting such f*cking awesome speakers.
- An Enthusiastic 2014 Attendee

*kind of like TED but less hoity-toity
"You don’t have to know how to code to be an just have to know how to hustle."

What's Hustle Con?

Hustle Con is a badass conference where the best non-technical founders (aka hustlers) teach how they got started and give practical advice on growing your startup. If you’ve heard of a hacker, well a hustler is its counterpart. Basically, it’s like a rock n’ roll version of TED, except not as hoity-toity. The catch? None of our speakers know how to code.

How it Works

Hustle Con works like business school: you show up and are taught strategies for starting and growing your company. Except at Hustle Con you’re not paying $50,000 a year to attend. And you’ll actually use what you learn. And your professors have actually accomplished what they’re teaching. And you won’t wanna skip it. When you leave, you’ll be able to implement what you learned. But you might be hungover on Saturday, the day after Hustle Con. That’s your fault though. We’ve gathered the founders of the fastest growing startups to give 30 minute keynotes on actionable tactics for launching and growing your startup. You’ll learn how they got started, how they grew, and what they learned along the way.

Should I Come?

If you wanna learn from the best founders in the world, then yeah, come. If you wanna learn nontechnical tactics, then yeah, you should come. If you’re a founder, public company employee, wantreprenuer, technical or not technical then yeah, you should definitely come. Oh yeah, by the way...last year’s event sold out weeks in advance (proof). As did the year before. So make sure you get your tickets ASAP. We will sell out soon. To see what you’ll learn at Hustle Con, scroll on down to the bottom of this page.

2015 Speakers
More to be added soon

Tim Westergren

Founder, Pandora

Tim Westergren is the founder of Pandora. I'm not gonna tell you what Pandora is because you already know. But did you know they have 81m monthly users, $900m a year in revenue, and 1,500 employees? Or that Tim was so broke the first two years that he couldn't pay his staff? Talk about hustle...

Walker Williams

Founder, Teespring

Walker is the co-founder and CEO of Teespring, a platform that enables anyone with an idea to design and sell t-shirts. Think Kickstarter for t-shirts. A user experience guru, he drives the company’s vision and leads Teespring’s growth. Walker graduated Brown University in 2011.

Teespring is a Y-combinator grad with $56.9m in funding, 200+ employees, and 100’s of millions in revenue.

Jessica Scorpio

Founder, Getaround

Jessica is the Founder of Getaround, a peer-to-peer car sharing startup. If you need to rent a car by the hour or wanna earn cash on your unused car, use GetAround. Jessica previously founded IDEAL, a non-profit focused on connecting young leaders with seasoned experts.

Based in San Francisco, Getaround currently has $43m in funding.

AJ Forsythe

Founder, iCracked

AJ Forsythe is the founder of iCracked. If you crack your phone screen, they arrive in minutes to fix it. Founded in 2010 in his dorm room, iCracked is the world's largest on-demand repair and trade-in network with over 1,500 Certified iTechs in 11 countries offices in London, Berlin, and Redwood City. In 2014 they were named one of the fastest growing companies in America.

iCracked is a Y-Combinator grad and has 100+ employees.

James Beshara

Founder, Tilt

James is the founder of Tilt, a platform that offers people a free way to fundraise or pool money with their groups. If you played Fantasy Football on ESPN, then you’ve used Tilt to collect money from your friends. Founded in 2012, over 300,000 groups have used Tilt to turn their ideas, large and small, into reality.

Tilt is a Y-Combinator grad and has $37m in funding.

Matthew Brimer

Co-Founder, General Assembly

Matt co-founded General Assembly, a global education startup, in 2011 with $200,000 in seed funding. Now, just 3 years later, they have 14 campuses across four continents, $50m in funding, and 400 employees. If you wanna start new a career as a developer, go to General Assembly.

Brimer was most recently named to Vanity Fair’s "The Next Establishment", Inc Magazine’s "30 Under 30", and Business Insider’s "Silicon Alley 100”.

Gagan Biyani

Founder & CEO, Sprig

Gagan Biyani is the founder of Sprig, a dine on demand meal service. Want a hot, healthy meal delivered in 20 minutes? Use Sprig. Prior to Sprig, he was an advisor for Lyft. He also co-founded Udemy, an education market place.

Sprig has $11.7m in funding. Udemy, Gagan's former company has $48m in funding.

Alan Schaaf

Founder, Imgur

Alan Schaaf is founder and CEO of Imgur, the best place to explore, share, and discuss the Internet’s images. Launched in 2009 when Schaaf was still an undergraduate at Ohio University, the site is now home to a community of 150 million users and receives over 60 billion views of its images around the Internet each month. Imgur currently ranks among the top 50 sites in the world.

Imgur was bootstrapped for five years, scaling to millions of users before finally receiving $40 million in investment from Andreessen Horowitz in 2014.

Andrew Warner

Founder, Mixergy

Andrew is the founder of Mixergy, the most bad-to-the-bone interview site for entrepreneurs. Wanna see an interview with a startup founder? Head to Mixergy...Andrew has interviewed them. Prior to Mixergy, while still in his 20’s, he founded Bradford and Reed, an online greeting card company with $38m in annual revenue.

Colleen Taylor

Reporter, TechCrunch

Colleen Taylor is based in San Francisco where she is a reporter for TechCrunch and the editorial director for TechCrunch TV. Previously she worked as a reporter for GigaOM, the Financial Times' Mergermarket newswire, and the semiconductor industry newsletter Electronic News.

At Hustle Con she'll be presenting with James Beshara, the founder of Tilt.

Heidi Zak

Founder, ThirdLove

Heidi Zak is the co-founder of ThirdLove, a fast-growing brand that designs perfect-fitting lingerie, and has developed mobile sizing technology that empowers a woman to measure herself from home. Need to find perfect fitting bra? That’s what ThirdLove does.

ThirdLove has $5.6m in funding. One of their investors is Nas. Yeah, the rapper.

Nikhil & Alejandro

Founders, Back to the Roots

Nikhil & Alejandro founded Back to the Roots in 2009 as seniors at UC Berkeley. They’ve created two award-winning products: the Mushroom Kit and AquaFarm. Both are sold in over 8000 retailers, including Whole Foods, Nordstrom, and Target. Back to the Root’s mission is to create well-designed products that inspire families to ask, "where does my food come from?"

Back To The Roots is bootstrapped and in 2012 they sold $5m+ in mushroom kits.

Adam Draper

Founder, Boost VC

In the summer of 2012, Adam launched Boost, an accelerator focused on companies building products and technologies around the Bitcoin ecosystem. His goal is to invest in more than 100 Bitcoin companies by 2017.

Adam has invested in over 20 companies such as Coinbase, MinoMonsters and Practice Fusion, and sits on the boards of four companies.

Tim Chen

Founder, NerdWallet

Tim Chen is the CEO of NerdWallet, a financial education startup founded in 2009. Wanna open a bank account or start a new credit card? Head to NerdWallet to learn what’s best for you. Tim sets the strategic vision for NerdWallet and is determined to bring transparency to the personal finance industry.

NerdWallet is completely bootstrapped and has over 150 employees.

Arum Kang

Founder, Coffee Meets Bagel

Arum, along with her two sisters, is the founder of Coffee Meets Bagel, an immensely popular dating app. Prior to CMB, she worked at Avon Products and Amazon, leading efforts to understand consumer needs and behavior. She is a proud graduate of Harvard Business School.

CMB has $3.4m in funding and recently denied a $30m acquisition offer from Mark Cuban while on Shark Tank (kind of).

Arram Sabeti

Founder, ZeroCater

Arram is the Founder and CEO of ZeroCater. A true hustler, Arram took a low-level job at to gain experience. He created a spreadsheet to streamline the lunch-ordering process, quit his job, and started pitching with zero lines of code.

ZeroCater graduated from YC in 2011, raised $1.5m (their only funding), and bootstrapped their way to profitability and 100 employees.

Unknown Badass

Founder, School of Hard Knocks

We're still adding speakers for our April 24th event so there's still time to get involved. If you're interested and meet the following requirements then holler at us: 1) you're the founder of something sweet, 2) you have cool sh*t to say and teach, 4) you don't win friends with salad.

If you or someone you know match this description, feel free to shoot us an email. We'd love to talk.

Hustle Con 2015 Schedule


9:00 am
5 min


Matthew Brimer, General Assembly
9:10 am
25 min

Matthew Brimer, General Assembly

Building and Scaling a Global Community
Tim Chen, NerdWallet
9:40 am
25 min

Tim Chen, NerdWallet

From 0 to 1m Monthly Visitors - How to Build a Massive Audience
How do you create content people love and find useful? What's the best way to create a content marketing strategy? How do you know your content can potentially get millions of uniques? What's the best way to distribute your content?
Jessica Scorpio, Getaround
10:10 am
25 min

Jessica Scorpio, Getaround

How to Turn an "Oh Sh*t" Moment Into a Series B
Getaround is a massive'd they figure out the steps to take? Was starting lean impossible? If someone wants to go BIG, how should they map out the process? How do you gain users' and clients' trust when you have no reputation?
10:40 am
25 min


Walker Williams, Teespring
11:05 am
25 min

Walker Williams, Teespring

Doing Things That Don’t Scale: Connecting With Customers and Building a Launchpad for Growth
What metric do you use to decide when to start scaling? When "doing things that don't scale," did he have a plan for scaling or did he go into it hoping something would reveal itself? How long until growth started actually taking off?
Tim Westergren, Pandora
11:35 am
25 min

Tim Westergren, Pandora

Heidi Zak, ThirdLove
12:05 pm
10 min

Heidi Zak, ThirdLove

12:15 pm
1 hour 30 min


Arram Sabeti, ZeroCater
1:45 pm
10 min

Arram Sabeti, ZeroCater

James Beshara, Tilt
2:00 pm
25 min

James Beshara, Tilt

Adam Draper, Boost VC
2:30 pm
10 min

Adam Draper, Boost VC

Andrew Warner, Mixergy
2:45 pm
10 min

Andrew Warner, Mixergy

You Know So Much, But Do So Little
Alan Schaaf, Imgur
3:00 pm
25 min

Alan Schaaf, Imgur

3:25 pm
25 min


Nikhil & Alejandro, Back to the Roots
3:55 pm
25 min

Nikhil & Alejandro, Back to the Roots

How Selling Mushrooms, Cereal, and Fish Poop Taught Us How to Reach 10,000 Retail Doors
Arum Kang, Coffee Meets Bagel
4:25 pm
25 min

Arum Kang, Coffee Meets Bagel

AJ Forsythe, iCracked
4:55 pm
25 min

AJ Forsythe, iCracked

Gagan Biyani, Sprig
5:25 pm
25 min

Gagan Biyani, Sprig

Product Essentials
What should the first version of your product look like? How do you figure out what's necessary?
Closing Remarks
5:55 pm
5 min

Closing Remarks

Saturday Workshops

On Saturday morning, the day after Hustle Con, we’re hosting two health workshops and two startup workshops. You’ll choose one of each after purchasing your Hustle Con ticket. Tickets are $50 total.

Hitting the Finish Line: Run With America’s Fastest Miler

with David Torrence
Take a run with one of the fastest distance runners in the world and learn how to use exercise to perform in a highly competitive environment.

Be a Badass Without Losing Your Sh*t: Meditation for Founders

with Kim Nicol
Learn practical tactics on how to use meditation to increase productivity, focus, and lower anxiety.

Storytelling for Founders

with Andy Raskin
Learn to apply techniques from filmmaking and other narrative arts to make investor pitches, sales conversations, and hiring discussions more successful.

How To Find The $100 Million Idea

with Jack Smith, founder of Vungle & Shyp
Not sure if your idea is BIG enough? Learn how to map out your idea and see if it has $100m potential.


Learn From Founders of the Hottest Startups

In 2011
24 year old Matt Brimer founded General Assembly. At the time, it was a small coworking space in New York that hosted design workshops. Now, just 4 years later, General is a global education startup with $50m in funding and 600+ employees. While working on Wall Street, Tim Chen started a financial blog to educate his sister on which credit card to choose. Five years later that blog is called and it’s a crazy profitable (and bootstrapped) 150+ employee startup. Pretty impressive, eh? These are the type of hustlers who’ll be speaking at Hustle Con. They’ll tell you their story, practical advice, what worked and what didn’t.

What you’ll learn

We already announced the first wave of speakers and are announcing the second (and final) wave at the end of February. Each speaker will spend 20 minutes teaching one tactic. We'll release the topics then.

Created by folks who typically hate conferences

Yeah, Hustle Con is a conference. But it’s so much more than that. Imagine if TED and Coachella had a baby. That’s what attending Hustle Con feels like. It’s Silicon Valley’s most successful young founders teaching you the sh*t you don’t learn in school. It’s a huge theater packed with rock n’ roll energy. Look, there are 250 other tech conferences you can go to this year. We started Hustle Con because we were sick of boring events full of lame startup cliches and fluff. Hustle Con started because we wanted to find the most badass leaders to teach real, actionable tactics to grow your startup, even if you can’t code. We’d love for you and your friends to come.

Only 500 Tickets Are Available

The last 2 events sold out. This one will as well, most likely by the end of March. No, I'm not trying to sell you, I'm just saying since it's a theater there are limited seats. So if you wanna come, buy your ticket now and don't bank on emailing us after we sell out asking if any seats are left. And as always, just click "Contact" up top if you have any questions.


It's freakin' awesome. Here's where it is →


Creative Circle is a specialized staffing agency that connects innovative advertising, marketing, creative, and interactive professionals with companies seeking talent on a full-time or freelance basis. They're also a badass partner and we're lucky to have them on board. Visit their website →
Every Hustle Con presentation is recorded and given away for free. This wouldn't be possible without 845a. We're constantly pitched by video production companies but these are the guys we go with. They made last year's highlight reel which we love. See their work →
Grasshopper allows small business to sound more professional and streamline communications. It does this by creating "a virtual office" that connects callers to employees wherever they are. Plans start at $12/month. Check 'em out →
Need some bad-to-the-bone tech talent? That's where Impact Recruiting comes into play. They help find exceptional talent in the competitive world of internet startups. Their solution is highly relationship based. So basically, they find out what you need for talent then get it for you. It's simple. Get started →
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, research, and conferences. If you wanna immerse yourself in the world of big data, click here to get your ticket at Strata + Hadoop World and use the code "HC20" for a 20% discount.
ZeroCater is the provider of all the delicious food at Hustle Con. If you want to improve employee appreciation, boost productivity, and build better culture via shared meals, use ZeroCater. You'll seriously love it (we do). Feed your people →
The SOASTA platform helps business owners gain unprecedented and continuous performance insights into their user's experience. With more than 100 billion user experiences measured, SOASTA is the digital performance expert trusted by industry-leading companies including Experian, Hallmark, Intuit and Microsoft. Get your web testing on →
Decorist makes interior design personal, affordable & easy. They helped decorate our stage (because we suck at it) and can help you design an awesome office for a flat fee. Sam even used it to decorate his room, it's that easy. Enter code "hustlecon" for $20 off a Decorist office or home makeover. Point, click, decorate →
Ergo Depot is convinced that active sitting is healthy sitting. That's why they hand select the best office furniture and accessories that encourage you to move around during the day-- increasing energy, happiness, and collaboration. Don't believe us? Swing by their San Francisco showroom, bring your laptop, and enjoy some coffee. Your standing desk awaits →

Certified Hustlers
Speakers from past events

Frequently Asked Questions

Where and when is Hustle Con? Hustle Con is on Friday, April 24th in San Francisco. The event takes place at The Kanbar Hall, which is inside the The Jewish Community Center in Pacific Heights.
How will the day play out? You’ll arrive around 9am. When you do, a Hustle Con volunteer will greet you with a mimosa. If you don’t wanna alcohol, there’ll be tons of coffee and juice to drink. Awesome breakfast will be there too. As you’re sipping on a tasty beverage, one of our Hustle Con team members will introduce themselves. He or she will probably introduce you to another attendee. The conversation will flow natural. That’s our specialty - creating a very fun and welcome environment. Chances are Duran Duran will be blasting on the there’s a 100% chance you’re gonna be bobbing your head.After you’re nice and warm with a few mimosas or coffee, you’ll be asked to take your seat. That’s when the speakers start. They’ll each give 20 minute talks followed by a 10 minute question session. Fast enough so you’re not bored, long enough to teach you one, very specific and actionable tactic. There will be a breaks between every few talks, plus a 1.5 hour lunch.When the talks are done, we’ll have an after party so you can meet the speakers and one another. At 10am, the morning after (Saturday), the health classes will take place. You can sign up for one. They’re free.
Is there free parking? Yes, the Kanbar Theater is located at The Jewish Community Center in Pacific Heights. They free parking for attendees. Directions will be sent after you buy a ticket.
What do I get with one ticket? Each ticket includes: breakfast, lunch, conference attendance, a free 3 month pass to Front Row by General Assembly ($150 value), access to the after party (location will announced once you buy your ticket).
How many tickets are for sale? 450 tickets, which is how many seats are in the Kanbar Theater. Last year we sold out weeks before the event and there’s a 99% chance we’ll sell out again this year.
How can I get my boss and/or company to pay for me? Just use our Boss Excuse letter.
Who should attend? This conference is for you if: you want to start a startup, you already have a business that you want to grow, you work for a startup and want to sharpen your skill set, or you love hanging out with inspiring and fun people (and you love kittens). In any case, if you want to learn tactical and actionable advice and join an amazing community then Hustle Con if for you.
I’m a programmer...should I still come? Hell yes! If you know how to program but want to learn about the business side of startups then the tactical advice at Hustle Con will really help your startup succeed.
Do I need to bring a printout of the ticket I purchased? Naw.
Will you sell tickets at the door? Negative.
How can I contact the Hustle Con team? E-mail Sam at